Why a Physician Became a Beautycounter Consultant

I am often asked why I chose to become a Beautycounter consultant, especially as a physician. In this post I explain my reasons and what motivated me to combine my medical career with advocating for safer personal care products. If you’re thinking about joining Beautycounter, I hope my experience helps.

Dr. Erin Carter sitting on the edge of a bathtub wearing a floral dress with the title "why I became a Beautycounter consultant as a doctor" over her.

People ask me questions like, “Don’t you already earn good money as a doctor?”, “How do you find the time?”, or “Why join a direct sales company?”. Those are fair questions, and I’ll answer them by sharing what mattered most to me: health, evidence, community, and flexibility.

Joining Beautycounter has been one of the best decisions I’ve made. The friendships I’ve formed, the advocacy work I’m involved in, the visible improvements in my skin, the extra income, the leadership opportunities I’ve had with my team, and the personal growth I’ve experienced have all been meaningful.

Our health matters

This is the core reason I became involved. As a clinician I see the rise in chronic illness every day, and there is growing evidence that environmental exposures contribute to conditions from obesity to cancer and autoimmune disease. Early in my medical training I wasn’t taught to consider everyday products—skincare, haircare, cleaning products—as contributors to health. Learning how much exposure matters changed my outlook.

Many products we use daily can contain ingredients or contaminants that affect health. When I learned how under-regulated the personal care industry is, I became determined to help people choose safer options. It feels wrong that companies can profit from products that may harm consumers, and that regulatory protections lag behind science.

The personal care industry is under-regulated

Regulation in personal care is far weaker than it is for prescription drugs. Ingredients are often allowed in products without rigorous human safety testing. That means potentially harmful chemicals can be present in everyday items, sometimes as intentional ingredients and sometimes as contaminants.

Certain concerning contaminants include heavy metals and endocrine-disrupting chemicals. Heavy metals can enter cosmetics through mineral pigments or manufacturing contamination, and testing has revealed lead and other metals in many products on the market. Even small amounts matter because many topical ingredients are absorbed through the skin and can enter the bloodstream.

Exposure begins early: studies find multiple chemicals in newborn umbilical cord blood, meaning exposure starts in utero. The developing fetus and young children are particularly vulnerable to environmental toxins, so choosing safer products matters for everyone, especially families.

Erin Carter in her bathroom holding a charcoal mask.

Understanding these risks shaped my decision to align with a brand that prioritizes ingredient safety, transparency, and rigorous testing.

Why Beautycounter?

After researching multiple brands, I chose Beautycounter because of its strict ingredient policies and commitment to transparency. They maintain an extensive list of banned ingredients and use a multi-step process to evaluate ingredients for safety. When there’s uncertainty about an ingredient, they commission research and review emerging data to guide decisions.

Beautycounter discloses full ingredient lists and tests for contaminants, including heavy metals, in their formulas and batches. That level of disclosure and quality control gave me confidence that the products I recommend and use are safer than many alternatives.

They also partner with academic researchers to study ingredient safety, adding an evidence-based approach I respect as a physician.

Education and advocacy

One of my favorite parts of this work is educating others. Many people simply don’t realize how skincare and household products can affect health. I love helping patients, friends, and followers understand safer choices and practical swaps. Education is empowering—once you learn the facts, you can make better decisions for yourself and your family.

Beautycounter also advocates for stronger regulations. The company and its consultants meet with lawmakers to push for safer laws that protect everyone, not just those who can afford premium products. I’ve participated in advocacy trips and local meetings with elected officials; working toward systemic change is an important part of this mission.

Friendships and community

Working with Beautycounter connected me to an inspiring, supportive community of like-minded people focused on health and safety. Many women and men I’ve met through this business have become close friends. The encouragement, mentorship, and collaboration within the Beautycounter community have been invaluable to me personally and professionally.

Girl standing in her bathroom using Beautycounter's Countermatch serum.

Income and flexibility

When I first joined I wanted the product discount; I didn’t sign up to build a business. Over time I learned the income potential and the value of a flexible second income. Medicine can be rewarding but also fragile: clinical income depends on being able to work in person, and unexpected illness or life changes can disrupt earnings. Beautycounter provides flexible work options and the ability to earn even when I’m not seeing patients.

That flexibility means you can build this business around any schedule. People from many backgrounds—parents, healthcare professionals, creatives, and entrepreneurs—have made it work by fitting it into their lives.

Disclaimer: Earnings vary widely and are not guaranteed. Results depend on many factors and not all consultants earn income. For details on earnings and costs, review official Beautycounter disclosures.

The products

Honestly, the products sold me. After switching many brands with disappointing results, Beautycounter’s formulas improved my skin significantly. I wouldn’t promote products I didn’t personally trust and use. The combination of effective formulations, safer ingredients, and transparency convinced me to both use and represent these products.

Before and after acne photos after using Beautycounter products.

I hope this overview explains why I chose to become a Beautycounter consultant as a doctor. If you want to learn more, email me at [email protected] — I’m happy to answer questions about products, the consultant opportunity, or how to choose safer options for your home and family.

Frequently asked questions:

Is Beautycounter a pyramid scheme?

No. Beautycounter is a direct sales company (MLM), not a pyramid scheme.

Do Beautycounter consultants get free shipping?

No, consultants do not get free shipping, but they receive a discount on products.

What percentage do consultants earn?

Consultants typically earn commissions on product sales; exact percentages depend on rank and sales.

Other resources you may find helpful:

  • How to choose a safe sunscreen
  • Deodorant health risks